Once upon a time… at the Paris tradeshow Silmo in 1989, two fresh but driven opticians, both with their own stores, Wim Somers and Patrick Hoet, were excited to show what they had made to the international public.  Eager as they were, they were somewhat nervous too, for it was their first time.  Both felt a need to thoroughly change the landscape of spectacles.  They had had enough of the mainstream glasses that they were selling and decided to launch a collection themselves under the name theo.

Wim, sober, keeping his feet on the ground.  And Patrick, the dreamer.  Patrick setting the ideas.  Wild; no compromise!  Wim as the catalyst.  A successful formula.  So it turned out.

Who is Theo?  Theo is an anagram for Hoet.  Now, more than 20 years later, Patrick Hoet is still exclusively designing for Theo while Wim Somers is the big boss.

Theo got hold of a good position in the market niche of high-fashion spectacles without ‘signature’.  At the outset Theo was only noticed and followed by a very limited group of avant-garde people who happened to wear glasses.

And so, theo keeps on surprising!  Wondering what it will be next time? Stay tuned and let us entertain you!!!!

Theo loves you!