The new collection Evolution Art developed by Wood  Optic Diffusion in partnership with Jean-Francois Rey concentrates the respective influences of two major members of creativity in the eyewear industry.

Gold & Wood’s craftmanship with precious woodwork allied to the strong technical creativity of Jean-Francois Rey creates original, elegant and uniquely contemporary frames for the modern man. This collection with pronounced creative features, confirms the long friendship which bonds Maurice Leonard, founder of Gold & Wood and Wood Optic CEO and Jean-Francois Rey, highly creative, founder and CEO of the Company that bears his name.

Between evolution and revolution, the brand installs new masculine aesthetic codes. The traditionally sober lines directed to men, evolute towards light and structured modern new look. Design directed to a “fashion sport” touch or a softened front for a more graphic step, the collection confirms itself in a dynamic and artistic style at the service of modern elegance, with simplicity, quality and originality.

 Jean-Francois Rey´s creativity and his passion for urban and industrial universe, is expressed through frames inspired from architecture looking like real buildings. Here, the exotic woods and metallic frames intermix to become a frame solid, stable and elongated like a building.  
 

 The Re-Evolution  frames reinvent art and space occupancy. The designed temples and hinges, where the slits between the edge of the lenses and the fronts circled or with nylon thread, intertwine with the spaces on the faces and build new looks.

 Tinted woods with exclusive colors – grey, pink, olive green – together with the association of unusual bi-color metal – grey and yellow – a new art in assembly of matter and colors.