Booth & Bruce England began life in London in 1999, when producing unique frames for their stores became an obsession.  The frames were picked up by a few other exclusive optical stores and that obsession soon became a full time business.  Owners and designers, Peter Booth & Jeremy Setton have created an organised chaos which reflects a new Britain in the 21st century and today exclusively design and produce Booth & Bruce, and are no longer in retail optics.

Our frames are a melting pot of styles and ideas, that combine shimmering colours and in-your-face designs that are both easy to wear and hard to ignore!  Booth & Bruce England aims to deliver a potent and sometimes eclectic combination of freewheeling urban adventure and daring design –  giving British eyewear design something not
seen before!